Package designers are told to tap into cultural trend-setting scenes
for inspiration, including the word of music, theater, art and
fashion. Now a popular fashion designer, Karl Lagerfeld, has designed
a limited edition Coca Cola Light bottle for the French market.
The La Times story references Women’s Wear Daily as its source, and
says the famous fashion maven “designed the soda’s white bottle, which
boasts a hot pink aluminum cap and a simple black graphic of
Lagerfeld’s famous silhouette (instantly recognizable by the high
collar, pointy boots and trademark ponytail).
Lagerfeld, says the article, is a devoted fan of anything with zero
calories and drinks his Coca-Cola Light in “a delicate crystal goblet
to accentuate the taste.”
Ads for the campaign launch at the end of April and feature a fashion
model wearing a Lagerfeld creation from his new Spring line. The ads
will run in French magazines and on billboards. Two trendy Paris
boutiques will sell a limited edition boxed version of the bottle with
a matching bottle opener for 47 Euros, or $64.
I’m assuming one must partake of this designer beverage with pinky finger extended!
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