Published on the Packaging World Web site
Package Case Study
V-8 Fusion rolls out single-serve 8-oz. slim cans
Popular flavors Pomegranate Blueberry and Banana Strawberry will also be available in 24 packs of 11.5 oz., multi-serve cans at select club stores.
Campbell Soup Company is committed to helping Americans get their daily dose of vegetables. According to the article on foodbizdaily.com, 7 out of 10 Americans do not get their government-recommended serving of vegetables.
Barriers, according to Campbell’s, include on-the-go lifestyle and lack of great tasting options.
These flavors--and the slim cans that can fit in purse, briefcase or lunch box--are perfect innovations to meet the challenge.
Get your daily dose of global packaging trends, follow me on Twitter.
Barriers, according to Campbell’s, include on-the-go lifestyle and lack of great tasting options.
These flavors--and the slim cans that can fit in purse, briefcase or lunch box--are perfect innovations to meet the challenge.
Get your daily dose of global packaging trends, follow me on Twitter.
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