Campbell Soup Company is committed to helping Americans get their daily dose of vegetables. According to the article on foodbizdaily.com, 7 out of 10 Americans do not get their government-recommended serving of vegetables.
Barriers, according to Campbell’s, include on-the-go lifestyle and lack of great tasting options.
These flavors--and the slim cans that can fit in purse, briefcase or lunch box--are perfect innovations to meet the challenge.
Get your daily dose of global packaging trends, follow me on Twitter.