Heralded as a “true packaging breakthrough“, Heinz announced yesterday
(February 4, 2010) a dual-function package that offers ketchup lovers
“two ways to enjoy Heinz Ketchup: either peel back the lid for easy
dipping, or tear off the tip to squeeze onto favorite foods.”
Dubbed the Heinz Dip & Squeeze ™ the new package holds three times as much Heinz Ketchup as the
traditional packet, providing consumers both covenience, (how many of
those packets did you have to tear open to get enough for your fries?)
and less mess.
Portable, clean and versatile, offering consumers the choice to dip or
squeeze, Heinz and their package design team have brought a fresh idea
to condiment packaging—expect the roll out through 2010.