It always breaks my heart to read the latest diatribe on wrap rage or
landfills. Very little mention in the consumer press about
being called on to fight world hunger
No, it’s much easier to be semi-informed and take pot shots at
packaging. The latest came yesterday from website The Daily Green
which bills itself as “the consumer’s guide to the green revolution."
In a piece entitled “Absurdly Wasteful Food Packaging,” author Julie
Gerstein calls out eight especially vile offenders—most for single
No, we are not perfect. Some companies still do over package. But it
becomes increasingly clear that it just does not pay for a company to
produce “absurdly wasteful packaging.” They simply cannot afford to.
The issue is not black and white. One of Gerstein’s examples is single
serve raisins in a box—a crime! Yet, how do you prepare a child’s
lunch for school each day? We used to crank out four a day, rising at
5:30 to get started. Raisins in a single serve box were a godsend.
She suggests buying a larger portion container and transfer the raisins
to a smaller, reusable container.
I’ve got four kids. Half the time the reusable containers never made
it back home. And when they did, how much energy, water and detergent
was used to clean them?
Thought you would be interested in the response I posted today:
The Danger of being semi-informed
Please do a little homework. In the 70s and 80s bulk packaging was the
rage. Turns out, there was nowhere to store your 96 oz. salsa
container. Consumers on the go, especially moms, demand single serve.
Shifting demographics to single households demand smaller portions that
stay fresh. Great strides are being made in sustainability (check out
www.greenerpackage.com). Heck, packaging has been suggested as one of
the most effective tools for ending world hunger. Many companies are
investing millions in source reduction--thinner container walls,
post-recycled content. It's easy to take swipes at bottled water. What
do you think the people of Haiti think about bottled water now?
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