Published on the Packaging World Web site
| January 14, 2010
India poised for "revolution" in food packaging
Advanced packaging technologies, and a shift to using packaging as a branding tool, will drive growth through 2015, says Datamonitor report.
Demographic changes, coupled with new eating habits, are driving shift
with four trends emerging … ”convenience of usage, freshness and improved
shelf life, sustainability, and packaging as a tool to position and
promote the brand,” according to the report, Innovations in Packaging--Emerging Opportunities in the Indian Food Industry.
retort pouches (which already exist in India but are not widely used),
will provide longer shelf life, but a key change is in package design
Pinaki Mukherjee, lead consumer consultant at Datamonitor, is quoted,
"Traditionally, product packaging has not been seen as a vehicle to
promote the brand--while it is changing now.”
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