Published on the Packaging World Web site
Package Case Study
Packaging sex scandal of the year!
Racy candy wrappers from German confectioner Haribo outrage some Europeans.
A Daily Mail reader in the UK.and students from St. Blasien Jesuit
College, near Freiburg, in Germany, raised a stink in the Fall of ’09
about Haribo's new Maoam candy wrappers, depicting fruits having sex.
While some bloggers expressed shock, others laughed it off as “rude.”
According to the article on website Packaging News UK (which awarded this package “Tabloid Scandal of the Year—2009”), a Maoam spokesperson said the wrappers were not created to cause offence but that the character was designed as a unique and jovial figure.
Judge for yourself! Candy is dandy!
Get your daily dose of global packaging trends, follow me on Twitter .
While some bloggers expressed shock, others laughed it off as “rude.”
According to the article on website Packaging News UK (which awarded this package “Tabloid Scandal of the Year—2009”), a Maoam spokesperson said the wrappers were not created to cause offence but that the character was designed as a unique and jovial figure.
Judge for yourself! Candy is dandy!
Get your daily dose of global packaging trends, follow me on Twitter .
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