Published on the Packaging World Web site
| November 13, 2009
UK lawn and garden packaging redesign
Nether Wallop Trading Company targets US market, overhauls packaging to attract new customers.
The UK lawn and garden
supplier designs and produces a wide variety or products such as rakes and bird houses. In the hopes of expanding into the US, the company attended the National Hardware Show
in Las Vegas last year.
Mail order firms liked the products, but wanted more sophisticated packaging. "Our packaging used to be quite simple, but as we are exporting more I decided we wanted a more modern look," says managing director Jane Vere-Hodge, in an article
on Packaging News website.
Cassedy Design developed graphics and employed materials that reflect the firm’s commitment to sustainable products and packages.
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