Targeted primarily to the beverage category, Polyphane Fit offers a shrink ratio that is among the highest available. This feature allows brand managers and packaging designers the opportunity to use a broader range of contoured bottles.
"Capturing consumers’ attention within seconds at the store shelf is critical," said Laura Clark, marketing director for food and beverage, Avery Dennison
. "The physical shape of the package is a key element of the overall brand experience. And contoured packages, with eye-catching labels, offer a compelling way to differentiate national and private label brands."
Polyphane Fit is a highly efficient and cost-effective label decoration alternative because it can wrap up to 60,000 bottles per hour; can be printed using flexo, gravure, offset and digital; can be applied with all seaming processes, including hot-melt adhesive, UV adhesive, solvent, ultrasonic, laser, etc.; and will run on conventional wraparound equipment. The Polyphane Fit product line includes:
• Polyphane Fit HA: engineered for hot air tunnels, up to 25 percent shrink.
• Polyphane Fit ST: engineered for steam tunnels, up to 25 percent shrink.
• Polyphane Fit STS: engineered for steam tunnels, up 50 percent shrink.
"Polyphane Fit lets beverage manufacturers quickly switch from conventional wraparound labeling to shrink labeling on the same machine," Clark said. "The hassle-free changeover doesn’t require any new equipment. The production line conversion process also has fewer steps than sleeve shrinkage. And that leads to better overall cost-effectiveness."