The DigiTrack™ digital technology adds a unique, covert watermark to packaging by embedding an imperceptible pattern directly into existing package graphics. When printed, the watermark and encrypted code cannot be seen by the naked eye, but can be identified digitally by a web-enabled mobile phone, computer, hand-held reader or other device through patented security-class software.
When the code is identified as a match on the watermarked package, key unit-specific track and trace data is then transmitted to the end-user’s device for instant product identification and origin to verify authenticity. If the code does not match, counterfeit or perhaps even dangerous goods may be prevented from reaching the consumer. The DigiTrack™ system can be implemented without the need for costly changes, such as the redesign of graphics or the addition of a barcode to the packaging.
“This digital watermarking technology utilizes an interconnected system of security features for the utmost in brand and product protection,” says Eric Caro, Manager, New Product Development for Catalent’s Printed Components Business. “Because this technology is covert, the watermarks leave pirates and counterfeiters unaware, making products highly resistant to attack.”