Published on the Packaging World Web site
| November 20, 2008
Private label brands receive consumer stamp of approval...
In the US, nearly 75 percent of consumers think private label products are good alternatives to brand-name products.
What's even more surprising is that 62 percent of consumers now view these once-perceived second-rate products as equal in quality to their name-brand counterparts. In this changing economy, private label bands are also seen as "extremely good value" by 67 percent of consumers. Still, 16 percent of consumers think private-label brands have "cheap-looking" packaging! Hmmmm...
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