Japan's Kirin Beverage Corporation has revamped the contents and packaging for its Namacha green tea drinks sold in China as part of efforts to tap into the growing urban market.
Kirin Beverage markets low-sugar and no-sugar Namacha beverages in Shanghai and Guangzhou since 2002. It altered the flavor of both products by using tea leaf buds. The bottle for the tea drinks were modified as well, making it easier to hold. And the packaging was switched to a bright green label that covers the entire container, making it easier to see.