Published on the Packaging World Web site
| July 31, 2005
Mass customization of packaging and labeling is about to skyrocket...
Pira study says labels and packages need to be more entertaining, calling for more creativity and innovation on the part of converters; more versions and brand variations are needed; as well as a shortened time to market; the capability of remote proofing; and more personalization and product differentiation. All of the above translate into digital label printing that is exemplified by shorter runs, faster changeovers, greatly diminished lead times and much improved supply-chain management.
Source: TMC Net