The BIB packaging system is supplied by Scholle Corp. (www.bagnbox.com), and the wines are being distributed by Underdog Wine Merchants, a division of The Wine Group, Inc.
Boho has converted all its glass bottles to the lighter wine casks and estimates a resulting 55% smaller carbon footprint and 85% less landfill waste. With the BIB system, no bottle labels or corks are needed, and shipping costs are reduced by the lighter weight of the casks versus glass bottles.
Boho Vineyards winemaker Adam Richardson created the environmentally responsible packaging, which uses only soy-based inks on 95% recycled kraft paper. The resulting new lightweight box features paisley swirl graphics, and the interior bags provide an excellent oxygen barrier. The wines stay fresh for at least six weeks after opening.
Richardson notes, “We are taking the first step to help consumers reduce their carbon footprint without sacrificing the wine quality that they expect from premium Central Coast wines. We use exactly the same artisan hand-crafted winemaking techniques that we used on our bottled wines in the past.”
The 3-L BIB wines are moving into national markets and are selling at retail for approximately $24, which works out to about $6 per 750 mL.