Bräutigam earned a doctorate degree and has many years of experience in marketing communication and brand management. A native of Erfurt, Germany, he began his career as a brand consultant for consumer and industrial goods manufacturers. In 2005, he joined Robert Bosch GmbH as a specialist in brand management.
"With Sören Bräutigam we have the ideal manager for our worldwide marketing activities. His experience provides valuable support for the implementation of Bosch Packaging Technology’s plans for growth", says Bernard C. Fenner.
"Giving the Bosch brand a distinct identity is essential to support the sustainable business growth," says Sören Bräutigam. "All communication activities must reflect the strengths of Bosch Packaging Technology. These are innovative holistic systems, leading know-how in the field, worldwide presence with quality products and outstanding services, as well as financial strength, which makes us a lifelong partner for our customers."