Kraft Foods introduces seasonal coffee in metal tin in Europe.
Kraft Foods in Europe is celebrating the Christmas season with the launch of its popular Carte Noire Coffee brand in a contemporary metal container developed in cooperation with CROWN Specialty Packaging, a business unit of Crown Holdings, Inc. (www.crowncork.com). The specialty tin packaging is part of an exclusive holiday promotion available in early December in French and Ukranian supermarkets.
The 250g, rectangular coffee tin features a glittery gold and silver star pattern, designed to invoke the magic of Christmas. The tin container also helps to maintain coffee product freshness and reinforces Carte Noire as the number one coffee brand in the French market. -Judy Rice