dome-shouldered, high-clarity PowerFlex™ PET bottles supplied by Amcor PET Packaging (www.amcor.com). The beverage company is positioning Aloe Breeze as “the first USDA-certified organic drink line that harnesses the power of super-nutrient aloe vera and infuses it with exotic, naturally flavored waters.”
The bottles are topped with 38-mm plastic closures supplied by Alcoa Closure Systems International (www.alcoacsi.com). And the clear polypropylene, UV-coated labels, designed by Packaging Arts (www.packagingarts.com), are UV flexo-printed in eight colors.
Phoenix Beverage president and CEO Brad Holmes says, “We went on a search to find the right bottle for this product launch. We knew we wanted PET so that we could get the near appearance of glass and the functionality of plastic. We also needed a container that could perform well in a hot-fill environment.”
More conventional hot-fill bottles with vacuum panels and ribs didn’t fulfill
Aloe Breeze was introduced this summer through selected national health food stores. Made with purified water, organic aloe vera juice, and the botanical stevia leaf, the beverage has zero calories, carbs, artificial sweeteners, or preservatives, and it is formulated as a “revitalizing natural healer.” It comes in four flavors—Orange Mango, Kiwi Lemon Lime, Mountain
About the packaging, Holmes concludes, “We received high marks on the overall package when we did our consumer testing, and we’ve been very pleased with the consumer feedback. We wanted to showcase purity and clarity, and we think this bottle helps us achieve that.”