Versailles, KY-based Woodford Reserve Distillery packages its Woodford Reserve bourbon in specially shaped,
“We’re proud to have created this special bottle that celebrates everything
Folsom’s eye-catching images capture the pageantry of the
Elsewhere on the label, a silhouette of Churchill Downs’ historic Twin Spires and Grandstand at Churchill Downs in
The pressure-sensitive label, from Chattanooga Labeling Systems (www.clsdeco.com), is silk screen-printed.
The glass bottle, from O-I (www.o-i.com), is shaped like a flask, with curved shoulders, square sides, and a broad, flat face. The generous surface and wraparound label provide ample room for the jockeys to “race” around the bottle. The bottle decoration includes a brown textured-looking neckband and attached tag bearing information about the product and artist.
The bottle’s proprietary shape and graphic appeal signal the craftsmanship of the product, says David Scheurich, the distillery’s plant manager.