Published on the Packaging World Web site
| May 31, 2007
Fruit on packaging found misleading
he Prevention Institute, a non-profit health advocacy group out of California, studied 37 heavily marketed foods with pictures of fruit on the packaging.
Fifty-one percent of the products contained absolutely no fruit, some minimal amounts! The study raises questions about using packages to mislead consumers. The study findings come as no surprise to consumer health advocate Mike Adams. Food companies have always used deceptive labeling according to Adams. "Smart consumers have to look past the pictures and the exaggerated health claims on the front of the package and learn to read and interpret the ingredients listed in the nutrition facts section." Brands that did pass with flying colors include: Smucker's Jam, Fruit Rollups, Apple Jacks, Juicy Juice and Capri Sun Fruit Waves.
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