In January 2007, H.J. Heinz Co. Australia Limited, in cooperation with EDV Packaging
), launched Greenseas-brand value-added, shelf-stable, single-serve chunky salmon and tuna products packaged in retortable, 100g, high-barrier cups made of white PP/EVOH/PP.
The 100% recyclable packaging, marketed with a "spork" attached, is designed for consumer convenience, easy portability, reclosability, shatter-resistance, lightness of weight, and shelf life up to 18 months. EDV packaging coextrudes and thermoforms the oxygen/moisture/UV light-barrier cup structure at its plant in Llinars de Valles, Spain.
After filling at the Heinz plant, the cups are hermetically heat-sealed with printed aluminum foil membrane lids and retorted to achieve commercial sterility and shelf stability of the seafood.
The injection-molded plastic overcaps are applied with the sporks attached. The decorated sleeve labels provide eye-catching graphics and tamper evidence for the finished packaging.
Heinz reports that sales of the product have exceeded initial forecasts, and attributes a great part of the success to the convenient, user-friendly nature of the packaging.