skin care products company Yves Rocher debuts new tube and jar
packaging for its Inositol Vegetal skin lotions to achieve greater
differentiation on the store shelves.
By Judy Rice
The new packaging, provided by Alcan Packaging Beauty (www.alcan.com), is color-coded (green for day care, blue for night care). The 40-ml molded jars incorporate external SAN (styrene acrylonitrile copolymer) lids, molded polypropylene screw caps, and inner membrane seals. The jars are decorated using pad printing. The tubes, marketed in four sizes, are made of coextruded, monolayer plastic and topped with PP caps. The tubes are offset-printed in six colors and hot-stamped.
Yves Rocher is pleased with the distinctive appearance provided by the new packaging.