This spring, Lucerne, Switzerland-based Emmi Schweiz AG launched a premium line of praline-topped ice creams in crispy almond wafer cones. Creative packaging, developed in conjunction with Huhtamaki (www.huhtamaki.com), was integral to the product introduction.
The new packaging consists of customized slim-line 188-mm-long aluminum / paper sleeves and rigid transparent polystyrene lids. Color-coded to indicate ice cream flavor the shiny metallic-looking sleeves are printed gravure with bold consumer-attractive graphics. Consumers also like the transparent easy-open lids that allow a mouth-watering view of the product and serve to protect the curved domes of the ice cream tops.