Packaging World
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Package Case Study
| June 30, 2006

High-style ice cream cone packaging

This spring&#44 Lucerne&#44 Switzerland-based Emmi Schweiz AG launched a premium line of praline-topped ice creams in crispy almond wafer cones. Creative packaging&#44 developed in conjunction with Huhtamaki (www.huhtamaki.com)&#44 was integral to the product introduction.
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The new packaging consists of customized slim-line 188-mm-long aluminum / paper sleeves and rigid transparent polystyrene lids. Color-coded to indicate ice cream flavor the shiny metallic-looking sleeves are printed gravure with bold consumer-attractive graphics. Consumers also like the transparent easy-open lids that allow a mouth-watering view of the product and serve to protect the curved domes of the ice cream tops.

—Judy Rice

  • »Emmi Schweiz AG
  • »Creative Packaging Corp.
  • »Huhtamaki

SOURCE: http://www.packworld.com/applications/food/high-style-ice-cream-cone-packaging