But according to Women in Packaging research product packaging still has a ways to go in resonating with women.
JoAnn Hines Women in Packaging founder says women perceive products differently than males. They have different expectations of products. Women say that they product manufactures don't understand their wants and needs either. In fact 59% of women feel misunderstood by food marketers. This market segment accounts for 60 to 70% of all product packaging.
So how do you get women to connect with your packaging? Hines offers the following three ideas: