This year’s RFID Journal Live! conference the third iteration of this ever-growing gathering organized by RFID Journal and Mosaic Media Partners was abuzz with developments of interest to packaged goods companies.
Held in Chicago the main stage setting of a simulated warehouse with crates and racks underscored the conference’s bent toward realities and results not hype and promise. And that’s what was heard from RFID users like the Department of Defense Wal-Mart Tesco Kimberly-Clark Tyson Foods and Best Buy though their discussions were accompanied by varying amounts of expectations too.
Although some of the information and intelligence heard echoed that of last month’s RFID World conference there were plenty of fresh depths to be plumbed.
Here are some highlights some of which RFID Antenna will expand upon next month:
And while many remain unperturbed by what they call the near-paranoia of some consumer groups others like Cedric Laurant policy counsel Electronic Privacy Information Center take it very seriously. “It’s not the RFID tag or technology itself that causes our concern but EPCglobal’s lack of policy and concern do.” We will report more on this lively session including P&G’s opinions next month.
Better communication in RFID. I’m not talking about Gen 2 protocols. What was encouraging to me as a reporter covering RFID is that there are more packaged goods companies that not only admit to using RFID they are willing to talk about their experiences. With more open communication and information exchange everyone benefits.