Libby Perszyk Kathman recently won an award given by the London International Advertising Award (LIAA) committee for its work on RCA’s Ultimate Performance Cables.
This winning package design entry in the computer software/electronics category is a high-tech-looking clamshell housing 6’ component video and optical digital audio cables. It delivers a balanced expression of brand equity through use of a proprietary shape and color and within a consumer-friendly architecture. Together these elements create an impactful retail presentation with clear and easy-to-understand product communication. The LIAA nominated three LPK packaging designs this year as finalists: Mr. Clean Auto Dry RCA M5 and RCA Ultimate Performance Cables. Established in 1985 the LIAA included entrants from 70 countries.