Four new print finishes from the aerosol packaging affiliates of Crown Holdings offer marketers new visual tools to build brand appeal and gain an edge at point-of-sale.
Patterned Varnish creates “movement” as consumers walk by the package. The varnish plays on metal’s inherently reflective properties to create a 3-D effect previously possible only through films and foils. Color Change transforms colors as the package rotates; the degree of change depends on the amount of pigment used. Soft Touch an over-varnish creates a highly tactile and aesthetic effect. Spot Matte finish enables package designers to incorporate matte and gloss looks into a single package.