“We constantly look for ways to improve our beers—and our packaging—to make sure they remain the consumer’s number one choice” says Dan McHugh senior director Bud Light Marketing Anheuser-Busch. “The clear label is a major image enhancement for Bud Light. Extensive research told us it makes Bud Light appear contemporary fresher and more sophisticated.”
The clear pressure-sensitive body neck and back labels are supplied by Spear which uses what it calls “proprietary materials and printing processes.” Basically a biaxially oriented polypropylene the label’s “proprietary” uniqueness is a function of Spear’s expertise in such things as topcoats adhesives pasteurizeability moisture control caustic removability recyclability and laminating technologies. Labeling is done on the filling lines by St. Louis-based A-B. The new packaging will be rolled out at retail outlets this summer. No new label/old label cost comparisons were available.