But that’s the kind of container that distributor Tricor Braun provides and blow molder H.D. Hudson produces for Madison GA-based Gro Tec Inc.’s Eliminator Weed and Grass Killer (see packworld.com/go/c096). The container was recently judged Best of Show in the 2004 NACD Packaging Awards competition.
Inside the container is 1.33 gal of liquid weed killer costing about $11 at retail. Product is dispensed through a spray nozzle after the user activates a built-in pump. To enable the container to withstand the internal pressure produced by the pump the sidewalls were designed to be on the heavy side. The curved four-footed base also helps “distribute” and thus minimize stress says Tricor Braun. Empty-bottle weight is 520g (16.72 oz).
Design requirements also called for an ergonomically designed handle an indented area near the base for hose storage and a second indentation for the pump nozzle. Moreover the shape had to fit efficiently on Wal-Mart’s shelves without diminishing shelf impact.
Graphics are carried on a pressure-sensitive polypropylene label printed flexo in six colors. It’s supplied by CCL Label. —PR
For more NACD award winners see: packworld.com/go/w126