Brewing up a new packaging design

Portland-based bottler Widmer Brothers employed Hornall Anderson Design Works to complete the brand design for a new microbrew. To help Widmer carve out a niche within the amber beer market&#44 designers focused on the tradition of slow-paced&#44 easy drinking that draws consumers of amber beer.

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The design for Drop Top beer bottle labels and secondary packaging reflects the simple personality of consumers who are unintentionally stylish. The result is a design that embodies a confident personality incorporating a feeling of freedom to stand out in an over-hyped market designers say. A deep red background and stylized brand type create a sense of edginess and individuality. —ALR

Companies in this article:

PACKAGER:

»Widmer Brothers

SUPPLIER:

»Hornall Anderson Design Works