The spring water packaged in a PET bottle decorated with a full-body shrink-sleeve label is marketed for young children. Stretch/blow-molded by Constar (Philadelphia PA) the bottle’s sleeve is supplied and designed by SleeveCo (Dawsonville GA). To achieve a kid-friendly design the 2-mil sleeve gravure-printed in five colors features a soccer ball and net. The bottle which is topped with a push/pull sports closure was originally launched in 24-bottle multipacks. However in response to customer demand it will soon be offered in smaller packs as well as single-serve packages.