The designers had a goal to enhance Fuji’s presence in the one-time-use camera category with package graphics that exude excitement. They also needed to deliver on the Fuji brand promise of quality and reliability. The new package emphasizes the most important camera attributes giving retailers the edge in capturing the consumer’s attention. Logotype is substantially enlarged and designed with a dynamic serpentine typeface that can be easily read from a distance. An eye-catching burst of light figures prominently in the design and serves to further emphasize the Flash name. The package design focuses on the benefits of the Quick Flash System and communicates the camera’s ease-of-use in both indoor and outdoor situations. A die-cut window showcases the camera’s new body and features. The cameras are sold at all major retailers nationwide.