For Lip Twirls lip protectant recently introduced by The Mentholatum Co. of Orchard Park, NY, Fisher Design (Cincinnati, OH) created a brand identity that is meant to contribute to a strong brand equity over time.
With teen girls as the target demographic Fisher Design consultants created a tube and associated blister package that taps into current culture and trend-setting fashions. Bright colors and strong design elements for both Strawberry Cream and Raspberry Cream flavors convey the imagery of a powerful fruity taste. Lip Twirls varieties are marketed nationally and are packed in individual blisters with 18-pt SBS cardstock. —ALR