Assigned the task of creating nostalgic branding and imagery for a new line of cream pies from Mrs. Smith’s, DePersico Creative Group (Havertown, PA) took the traditional, old-fashioned themes specified by the pie baker and created a rich, soda-shoppe-esque package.
The paperboard carton’s graphics strike a fine balance between 1950’s diner imagery and contemporary packaging. DePersico designers also worked to create a connection and trust with consumers that would land the initial sale and keep them coming back. “We take great pride in all that we do” says Gene Lewis director of marketing at Mrs. Smith’s. “From the quality of our products to package design to the way they are positioned in the grocer’s freezers our brand translates quality to our consumers.”