Published on the Packaging World Web site

Package Case Study
| September 30, 2001

Multipack markets Stonyfield's soy yogurt

Organic yogurt producer Stonyfield Farm in May introduced O’Soy&#44 an all-natural soy yogurt&#44 in what it believes is a unique six-pack. The multipack “wrap” is 20-pt recycled clay-coated newsback&#44 supplied by Old Dominion Box (Madison Heights&#44 VA).

ODB offset-prints the board in four colors and die-cuts it. Each wrap holds six 4-oz cups of soy yogurt. The polypropylene cups are injection-molded with a 16-mil wall thickness. Cups are flexo-printed in four colors by Polytainers (Toronto Ontario Canada). The cups are topped with a 2-mil polyester/adhesive/polyethylene lid flexo-printed in one color by Clear Lam (Elk Grove Village IL).

“We wanted the packaging to position the products as delicious all-natural and organic” notes Shelly Mulholland a Stonyfield representative. “We wanted the packs to have a strong shelf impact and stand out from the clutter of other [more] colorful multipacks in the dairy case.”

The Londonderry NH company markets O’Soy in two multipack varieties one with separate cups of strawberry and peach flavors the other with separate cups of chocolate and vanilla. Multipacks sell at supermarkets nationwide and at selected natural food outlets. Carrying a 75-day refrigerated shelf life the suggested retail price for the multipacks is $3.15. (EF)

SOURCE: http://www.packworld.com/applications/food/multipack-markets-stonyfields-soy-yogurt