The liquid soap is sold in a 7.5-oz contoured clear bottle with hand grips on both sides that make it easy for kids to hold. Colorful yet clear front and back pressure-sensitive labels add shelf appeal.
As the issue went to press PW was unable to reach J&J representatives for packaging materials specifications and supplier details. However the foaming dispenser appears nearly identical to the 13-component screw-on pump closure used by Dial Corp. for its Foaming Hand Wash (see PW April ‘01 p. 2 or packworld.com/go/dial). That dispenser was also supplied by Airspray. (EF)