The elegant appearance of Korbels VSOP label is the result of skillful design and converting expertise. The combination of gold inks gold bronzing and gold hot stamping gives a rich appearance thats appropriate for this product says Fred McDaniel of HKA the design firm that worked with Aaron Heck on all three labels. It adds a visual dimension that makes the label look very upscale. The bronzing step is a bit unusual in label converting though Gary Valentine of FP Label says that its not uncommon in high-end beverage labels. Its done in a separate machine that hooks up to the companys offset press. First we apply an ultraviolet-curable clear adhesive with a plate blanket that allows the adhesive to be applied in any pattern Valentine explains. Then the gold-colored dust is sprinkled onto the adhesive pattern and the excess is vacuumed off. The powder that adheres to the adhesive is then cured with a UV lamp. Finally a clear press varnish is applied over it to seal it and keep it from being abraded. Bronzing gives it a unique look thats really different from that of a gold ink he adds. It gives a textured appearance thats not possible with inks or hot stamping.