Published on the Packaging World Web site
| May 31, 2001
Bomba drink, bomb-like bottle
Bomba Energy drinks hit the United States in a grenade-shaped 8.4-oz glass bottle topped with a steel cap and ring closure. When the ring is pulled, the cap lifts open. The exclusive importer, Energy Beverage Company of Long Island City, NY, launched the Bomba Energia Getränkevertriebs GmbH product in this country in May.
Energy Beverage declined to respond to Packworld.com questions regarding details on materials specifications and declined to identify its European packaging suppliers.
According to the company Bomba Energy will also be available in a new 11.2-oz polyethylene terephthalate bottle in September. Available in four flavors Bomba Energy retails for $1.99 at convenience stores and for $4.00 to $6.00 for on-premise sales at clubs and bars. Shelf life is 18 months.
© Copyright 2014 Summit Media Group, Inc. This copy is for your personal, noncommercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers click HERE
or use the "Reprints" tool that appears next to any article. Visit www.summitreprints.com
for samples and additional information. Order a reprint or license this article now.