Published on the Packaging World Web site
| February 28, 2001
Packs provide shimmer
Revlon’s new hair treatment line was designed to put the shine back in damaged hair. Housed in equally luminous packaging, the premium line includes nine different products.
The aqua opalescent packages were inspired by quality and premium packaging found in spas and other luxurious locales. The packaging is a collaboration between in-house designers and an outside design company that New York-based Revlon wouldnt name. Revlons Hair Treatment products are available at drug stores and other mass-market outlets retailing for $9.99.
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