Using bright colors and gold metallic inks Avery gravure-prints the graphics onto a proprietary release liner and adhesive that creates a permanent and durable bond to the bottle. Through heat and pressure an Avery TD1000 heat-transfer system transfers the image from the release liner to the glass bottle.
The front label touts the traditional Budweiser Clydesdale eight-horse hitch while the back is printed in gold with the bar code and a holiday message. A gold tamper-evident neckband tops off the brown-tinted bottle.
The commemorative holiday-edition bottle retailed for $9 to $10 and was available in a holiday gift set including two drinking glasses for $13.99 to $14.99. At press time Anheuser-Busch was unavailable for comment. (EF)