Published on the Packaging World Web site

Package Case Study
| January 31, 2001

Wine label evokes Chilean heritage

Franciscan Estate&#44 a St. Helena&#44 CA-based winery&#44 wanted to “create a story” for Primus&#44 its premium Chilean red table wine. To achieve that&#44 the winery turned to Michael Osborne Design (San Francisco&#44 CA) to create a label that would evoke a sense of the vintage’s rich Chilean heritage.
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The label bears a medallion inspired by Chilean Mapuche Indian artwork. The kraft paper-colored pressure-sensitive label is offset-printed in three colors. The label is also foil-stamped in both copper and burgundy colors. Since its release in October Primus has been distributed to the retail and on-premise markets such as hotels and restaurants.

SOURCE: http://www.packworld.com/package-design/structural/wine-label-evokes-chilean-heritage