Red Gold, Inc. turned to design consultancy Libby Perszyk Kathman (Cincinnati, OH) to revitalize the packaging for its line of canned tomato and tomato-based products.
The graphics which have been unchanged for nearly a decade (as shown by the can on the left) have retained many of their equities. The combination of the strong yellow and red colors and familiar logo make Red Gold easily recognizable on grocery shelves. In addition the label which is offset-printed in four colors plus one spot color now includes rays of white emanating from the graphic of a tomato. The redesign affects 50 SKUs including the canned tomato (shown by the can on the right). line salsa and ketchup products. The redesign hit store shelves in October.