Intended to be more engaging for mothers and their babies the graphics include the proprietary heart icon and familiar teal color. LPK created a style strategy that goes beyond the diaper packaging Tom Dierking P&Gs global design manager says. The new brand identity communicates Pampers as a more inclusive genuine brand that promotes mothers and babies growing and learning together. LPK created the six-color gravure-printed package with a more casual and contemporary logotype to create a genuine sense of warmth and vitality. The newly redesigned Pampers rolled out into North American stores this fall.