Testing showed that men unlike women are intimidated by complicated copy and packaging. So Frankfurt Balkind (New York NY) designed a package that would appeal to men’s discriminating tastes. With copy like “Objective: Degrease face. We mean it” and “Remove irrelevant skin cells free your ingrown hairs” Anthony Logistics took a very simple approach to create this product line. The packaging none of which is glass per the instruction of market test subjects is screen-printed in five colors.