Easy pouring and convenient carrying were the key objectives behind a recent package redesign for Castrol in Australia. Extrusion blown of high-density polyethylene like its predecessor, the container costs about 8% more than the bottle it replaces.
But the upcharge is one that Castrol product manager John McNally can easily justify.
“Its appeal on the shelf makes it well worth it” says McNally. “The shape of the bottle allows consumers to easily pour with minimal or no spillage.”
Southcorp Packaging represented in the U.S. by Southcorp Packaging USA (Atlanta GA) produces the custom bottle in 1- 4- and 5-L sizes (2.11- 8.5- and 10.5-pt). A glue-applied paper label is printed flexo in five colors. Introduced in June the new package is available throughout Australia and parts of New Zealand.