Mebane Packaging Group, a Westvaco Corp.: Extended content carton
Westvaco (New York, NY) has designed the ECC™ (extended content carton) to accommodate new FDA labeling requirements while preserving billboard space.
New design incorporates a fold-out panel as part of the carton exterior. Sealed to the paperboard carton body during filling transportation and display panel can be easily opened by consumers to reveal the compliance information underneath then resealed to maintain brand identity and production promotion. Applications include over-the-counter drug and drug/cosmetic products.