In the United Kingdom cranberry juice drinks aren't as mainstream as they are in the U.S. But Ocean Spray Cranberries is trying to change that. "We've sold these products for a few years in the United Kingdom and they're really starting to catch on" contends James LaBelle marketing development manager for Europe at Ocean Spray Lakeville-Middleboro MA. He credits Marketing By Design (Beverly MA) with a graphics change that "has helped increase our sales of these juice drinks by about thirty percent" since the redesigned carton first appeared on shelves last February. LaBelle says "Retail shelves [for these beverages] are cluttered with a lot of different designs. We felt our previous carton graphics used too many elements. Marketing By Design delivered on what we asked them to do-create a more simple look that emphasizes the product's fruit equity and refreshment value. We've gained an elegant simplicity that really stands out on the shelf." Red and white colors dominate the new design which shows a glass of juice alongside an appetizing array of fruit. An updated logo with greater dimension is also part of the change incorporated by the design firm.