Labels are applied to plastic containers in three sizes mostly 1-L plus some 500-mL and 5-L containers. Why the unusual combination of print processes? "The flexo gives a more vibrant background color" says narrow-web team member Joyce Wallace. "It permits a heavier ink laydown." For example consider the labels for Amway's laundry products (shown below) which were being printed during Packaging World's Amway visit. On these labels the bright colorful photos of clothing are first process-printed via offset leaving a blank space where the blue square background that contains the product name will be printed. The flexo station then lays down the blue in register to the offset-printed portion of the label. The second flexo station applies a clear gloss coating over the entire label. One of the primary benefits of the new press is shorter lead times for orders from 12 weeks down to two. Previously the labels were printed by outside vendors primarily via letterpress but also flexo. By bringing the work in-house Amway estimates that it saves about $7 per 1 labels. ROI is 1.5 yrs. Amway wouldn't disclose annual cost savings.