Packaging World has also examined in a statistical way how "outsourcing" has begun to affect the companies about which we write. In some instances we've also reported how companies have elected to use "insourcing" as a way to shift certain types of responsibilities and functions from the manufacturer's ledger to those of another company-often one with a long-term supply contract. All too often it appears these strategies are targeted to improve only the price of the common stock of a publicly traded company. Some of these shifts may be sound decisions. Others though seem like quick fixes by executives whose bonuses are paid in stock options. Thus the higher the share price the greater the bonus. One company however is returning the horse to its rightful position before the cart. Wellman Inc. (Shrewsbury NJ) has announced an aggressive policy that interweaves management's future with long-term goals. This resin manufacturer and recycler of plastics is requiring its management and its board of directors to take a significant monetary stake in the company. It has developed a plan that will force its policy-making directors and operating management staff to tie their own financial futures to the results of their company decisions. In general the Wellman plan requires directors to own company stock equivalent to five times their annual directors' retainers. The company also terminated a retirement plan for directors. In turn Wellman's 11 senior executives must own stock valued at up to four times their base 1998 compensation. In other words the company management individually and together will have very significant financial reasons to be concerned about overall company performance. For any part of the packaging business this is definitely "putting your money where your mouth is." This is an especially gutsy move for a company subjected to raw materials prices that can be as volatile as recycled plastics. It reminds us of the entrepreneurial spirit that so many companies displayed in their fledgling years. "We believe increased ownership of Wellman common stock by officers and directors will more closely align the interests of management and stockholders and further motivate officers and directors to manage for long-term growth and profitability"says Thomas H. Duff Wellman president CEO and also a director. Wellman's stance requires a major dose of courage. Each of us may embrace differing concepts of management but when someone seriously risks his or her personal financial future few decisions will be taken lightly. But isn't that the way it should be?