A shave gel in a plastic bottle instead of an aerosol can? To the uninitiated it may not seem all that impressive but as Gillette's Anne Kelly puts it "This is quite a technical accomplishment. There's a reason why no other mass-market pressurized shave gel out there is in a plastic package." Kelly business director for Gillette's shave preparations group is referring to the exclusive use of metal cans for such products. Aerosol packagers have long used a propellant system-pressurized gas-that requires a metal container for product dispensing. Trouble is a metal can isn't great for women who shave in the shower. It can rust it's slick when wet and if it's dropped it can hurt toes or chip the tile or tub. To answer the need for a more shower-friendly package Gillette has just launched a new version of its Satin Care Soft Touch Shave Gel for women in a stylish high-density polyethylene bottle. The bottle began appearing on store shelves last month alongside the venerable aerosol version which Gillette intends to keep selling. "We'd like to have this be the premium package version" says Kelly. The 6-oz plastic package retails for $2.89 compared to the 7-oz aerosol can which fetches $2.69.