The rise of single-serve prepared food products on the retail market is a strong indicator that consumers crave convenience. And if that's true for foods it's safe to assume they want convenience in gardening too. That was the concept that Gulfstream Home and Garden used in developing GardenTech(TM) Singles(TM) single-dose pouches of lawn and garden chemicals. Four of the Lexington KY-based company's popular products were introduced nationally this past spring. The package won both the Environmental Achievement award and a Gold Star in the Outdoor/Gardening category in the 1997 AmeriStar Package Awards sponsored by the Institute of Packaging Professionals. The pouches hold up to 1.5 oz depending on the product. Directions instruct consumers to open pouches with scissors pour contents into a watering can or sprayer bottle and mix with water to make one gallon of insecticide. The chemicals are then sprayed on affected areas. Four varieties include Sevin® Insecticide Singles for control of lawn bugs Diazinon(TM) Insecticide Singles for control of yard bugs Herbicide Singles for weeds and Fungicide Singles for plant disease. Says Darren Horst vp of sales & marketing at Gulfstream "A lot of food products have been introduced in single-serve sizes. We felt customers have gotten accustomed to purchasing a smaller unit dosage and paying a bit of a premium for the convenience. "We did a lot of research" he continues "that told us that consumers were (A) confused about purchasing lawn and garden chemicals and (B) concerned about purchasing larger quantities like pints and quarts of concentrates-which make 30 to 60 gallons of the stuff-because that meant that opened conventional packages were sitting around their garages for seasons."