Coca-Cola's shaped can may have set the standard for proprietary packaging. But a couple of ex-beer truck drivers from Long Island may have done Coke one better. Arizona Beverages has just released a version of its ready-to-drink iced tea in what it calls a "Sport Can." Only it's not a can. It's an extrusion/blow-molded multilayer polypropylene container from Owens-Brockway (Toledo Ohio). Shaped to look like Arizona Beverage's regular 24-oz double-height aluminum can this container has a convenience feature the aluminum can doesn't: molded finger grips along the back. And unlike aluminum the package is also soft and squeezable patterned after the squeeze bottle often held by clips on a bicycle. "I wanted something that squeezes well something that conforms to your hand" Don Vultaggio tells Packaging World. Vultaggio along with his partner John Ferolito owns and operates Ferolito Vultaggio & Sons in Lake Success Long Island NY which manufactures and markets the product. From humble origins as a local New York beer distributorship the company has made beverage industry history with its arresting package designs. Vultaggio created this package as he does just about all of those marketed by the company. Arizona Beverages prides itself on its graphics. The Southwestern motif sports vibrant colors and when coupled with an intriguing textured "pigskin" background it creates a three-dimensional quality. Copy on the pigskin reads "Official Sport Can." The graphics are courtesy of a 2-mil polyvinyl chloride full-body shrink sleeve label gravure-printed in nine colors by American Fuji Seal (Bardstown KY). Topping off the package is an extra-wide 43-mm push-pull sport closure from Creative Packaging (Buffalo Grove IL). FV&S selected this closure for its high flow characteristics.